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FACT Project

Project Status: Completed

Fertility Awareness for Community Transformation

The Fertility Awareness for Community Transformation (FACT) Project fosters an environment where women and men can take actions to protect their reproductive health throughout the life-course by testing strategies to increase fertility awareness and expand access to fertility awareness-based methods (FAM) at the community level.

As a research, intervention, and technical assistance project, FACT is testing two primary hypotheses:

  1. Increased fertility awareness improves family planning use.
  2. Expanding access to FAM increases uptake of family planning and reduces unintended pregnancies.

The FACT team employs a systematic approach to testing these hypotheses through developing and investigating innovative solutions to improve fertility awareness and expand availability of FAM. The approach is guided by the Solution Development Cycle, an iterative process for the discovery, design, and development of solutions using formative research, participatory design, and intervention testing.

The aim of this process is to translate scientific data into simple, practical, and scalable solutions which can be integrated into existing platforms both within and beyond the health system such as community-based nutrition groups, agriculture co-ops, savings and loans clubs, and pregnant women’s groups.


To test the hypotheses, FACT develops and evaluates solutions for feasibility, acceptability, and effectiveness. Each of these solutions is described in more detail below.

Pragati Games | Nepal

Wondering what games have to do with reproductive health conversations in Nepal? Everything! Pragati is a package of nine interactive games developed and refined through robust proof of concept and pilot testings in Nepal. Through game-play and critical reflection questions, they sparked challenging conversations in communities around fertility and family planning, side-effects of family planning methods, and social norms that drive birth timing and family size. As a research intervention, preliminary results indicate that the Pragati games effectively increased fertility awareness and established an enabling environment for family planning use.

Explore the Pragati Project:

RANM Community Intervention | Nepal

The Roving Auxiliary Nurse Midwife (RANM) intervention is a community-based intervention piloted in Nepal to facilitate access to reproductive health services by marginalized communities. RANMs provide direct family planning services at the household level in marginalized communities to improve maternal and child health outcomes. Through a combination of home visits, community activities, and mobilization of influential people and community members to expand conversations around social norms and reproductive health, the RANM intervention was successful in reaching marginalized households and linking community members to the formal health system.

EDEAN Community Theatre | Uganda

Everyone enjoys a show!  But do they learn from it?  EDEAN was piloted as a six month peer learning and community theatre intervention to diffuse fertility awareness and family planning information among socially marginalized Karimojong communities. EDEAN was designed as a community group engagement approach that included gender-synchronized peer group meetings, and theatre performances directed toward young men and women on: 1. Couple communication; 2. Menstruation; 3. Fertility, and; 4. Family Planning. The performance dialogues centered on deconstructing norms and beliefs around fertility awareness and family planning and diffusing this accurate knowledge throughout their community.

The intervention effectively increased fertility awareness and demand for family planning in the region.

Radio Drama | Rwanda

Serial radio dramas don’t just entertain … they change lives! Through the tangled love lives of its characters, Impano n’Impamba (A Gift for Today That Will Last a Long Time) addressed complex issues like family planning, gender-based violence, and maternal and child health. The radio program was created by FACT Project partner, Population Media Center (PMC). Listeners in Rwanda tuned in for the 104-episode drama which aired twice a week on national radio stations. Impano n’Impamba integrated information about the menstrual cycle, when/ how pregnancy occurs, who’s fertile and when, into story lines. Epilogues were used to highlight essential fertility information and motivate listeners to utilize health services. Results indicated that the serial radio drama improved fertility awareness and created a more supportive environment for family planning.

WALAN Group Learning and Counseling | Uganda

An emerging body of evidence shows that group learning — a community-based approach outside the health system — can be effective in delivering vital health information and encouraging behavior change. WALAN is a community-based group learning approach. Young facilitators, selected by their peers, work in male/female pairs to lead community learning on fertility awareness and FP and offer counseling in two simple fertility awareness methods: Standard Days Method (SDM) and TwoDay Method. Findings suggest the group couples counseling approach is acceptable and effective in teaching couples how to use FAM correctly.

Dot Fertility App Study | United States

Fertility apps have enormous potential to address unmet need for family planning. To provide accurate information to women and couples, as well as to their health-care providers, it is critical that fertility apps be studied according to standard procedures for contraceptive efficacy studies.

IRH conducted a prospective, real-world efficacy study of Dynamic Optimal Timing™, or Dot™, to determine the app’s perfect- and typical-use efficacy and to understand how users act on the information they receive from Dot in order to avoid pregnancy.

CycleBeads App Monitoring and Evaluation | Global

The difficulty of providing family planning methods in low-resource settings requires creative approaches to expand access to side-effect free, low cost, modern methods. With mHealth a fast growing component of health delivery systems, mobile applications (apps) offer a direct-to-user approach to delivering effective family planning methods. The CycleBeads app facilitates use of the Standard Days Method of family planning (FP) and helps women prevent pregnancy, plan pregnancy, or track their menstrual cycles from their smartphones.

The CycleBeads app was marketed through social media in seven countries (Egypt, Ghana, India, Jordan, Kenya, Nigeria, and Rwanda) to understand app use, satisfaction, and user demographics. Monitoring and evaluation was conducted through in-app micro-surveys over the course of 6-cycles.

After a relatively short social media campaign, 356,520 users in these countries downloaded the app over a 10 month period, with cost per download ranging from $0.17 to $0.69.  Data on reasons for using the app showed demand for this approach to pregnancy prevention. Digital marketing campaigns via social media proved to be an easy and low-cost way of informing women about the availability of the CycleBeads app. The CycleBeads app expands access to and choice of a modern method in low resource settings.

The CycleBeads app, which is currently available at no cost to the user in both the Apple and Google Play Store, has the potential to expand access as a free direct-to-user evidence-based fertility app. Monitoring efforts could include additional pop-up questions around contraceptive use, partner communication, changes in behavior based on the information received in the app, discontinuation, and future family planning intentions.

Integrating the Standard Days Method | Nepal

In an effort to diversify the method mix in Nepal, the FACT Project designed and supported the introduction of the Standard Days Method (SDM), in collaboration with the Family Health Division (FHD) of the Ministry of Health and Population of Nepal and the National Health Training Center. The experience provides a model for further expansion of the method.

Social Marketing of CycleBeads | Nepal

The Ministry of Health and Population of Nepal and USAID tested a social marketing strategy for introducing SDM in the urban areas of Banke and rural areas of Bardiya through the Nepal Contraceptive Retail Sales (CRS) Company. With technical assistance from the Institute for Reproductive Health, CRS tested a multi-level approach for the social marketing of CycleBeads. This experience furthered our understanding of the importance of supportive supervision, timely availability of products, and the involvement of men in family planning.

Project Snapshot


Duration 2013-2019

Status Completed

Partners International Center for Research on Women , Population Media Center , Save the Children

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