Narrowing the Social Norms “Know-Do” Gap: Research Utilization Highlights from the Passages Project
On average, it can take up to 17 years for new research results to be put into practice. Closing this “know-do” gap is a need for programs. Applying research evidence leads to high-quality and cost-effective approaches for optimal health outcomes. However, moving evidence into action requires a concerted vision and strategy. Building from the findings from project inception and stakeholder engagement and analysis of needs, at project mid-point, Passages produced a strategic communications plan to support research utilization efforts. The plan laid the groundwork to ensure Passages knowledge and approaches were packaged, shared, seen, and used effectively, with a focus on dissemination in the final two years. This report synthesizes the plan, process, and results from years of monitoring global leadership efforts and research utilization across project legacy areas. Reflections and recommendations are provided to inform future work to improve monitoring research uptake efforts.
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