[GREAT] Creative Brief

The Gender Roles, Equality, and Transformations (GREAT) project is a six and a half-year project funded by USAID and implemented by Georgetown University’s Institute for Reproductive Health (IRH), in partnership with Save the Children International and Pathfinder International and their respective implementing partners, Straight Talk Foundation and Concerned Parents Association. This creative brief should guide the development of all scalable products as well as offer consideration for the development of the radio drama. It is suggested that a specific creative brief be developed for each scalable product before it is developed, guided by this GREAT project creative brief.